PET owners are being encouraged to invest time in sourcing cheaper medicines following a groundbreaking report into the veterinary sector. Petscribers, a price comparison and prescription platform, says people could save hundreds of pounds a year by changing the way they make pharmaceutical purchases. Last month, the Competition and Markets Authority report announced sweeping reforms aimed at improving transparency and reducing the cost of pet medicines.

A SMALL team based in Nottingham has become an unlikely online hit after their videos analysing the UK’s most popular dog foods began going viral with pet owners. Working from an office in Toton, Nottingham, the team behind independent website All About Dog Food spend their days examining the ingredients, nutrition and processing behind thousands of pet foods sold across the UK.

A PET nutrition brand is calling on dog owners to treat their companions as athletes through its range of performance-driven food. Nulo - which is backed by elite athletes Simone Biles, the Olympic gold medal-winning US gymnast, and Team GB skeleton star Matt Weston - now has its range of dog food exclusively available nationwide through Pets at Home. Additional ranges are set to follow.

NATURAL VetCare has returned to the UK pet supplements category with a fully rebuilt, vet-formulated range designed to support the growing shift from reactive treatment to proactive, daily wellbeing. Backed by AB Agri and Associated British Foods, the relaunch - which happened just before Crufts - introduces a portfolio of clinically formulated supplements for dogs developed using proven ingredients at active inclusion levels.

NUTRAVET, a leading provider of veterinary strength health products, has launched its latest innovation for animal dental care. Nutraplaque purée for cats is designed to support daily oral hygiene by helping to reduce and control plaque, soften and control tartar, and freshen breath. February is Pet Dental Health Month, an annual reminder of the importance of oral care for animals at every stage of life.

LITPET, a multi award-winning UK-based company, has launched its range of supplements based on herbal Traditional Chinese Medicine in a new paste format. LitPet's new Meaty Mix is a series of functional nutritional pastes for cats and dogs, designed as daily supplements to target specific wellness needs.

PET health brand Nutravet has released findings from a 30-day comprehensive study to demonstrate the efficacy of its Nutraquin joint support chews. Research indicates that up to 35% of all dogs will be affected by joint stiffness at some point in their lives, impacting their mobility, comfort and quality of life.   Nutravet  conducted a mobility survey in collaboration with VidiVet, as part of their ongoing focus on delivering proven results of their products. 

A PET health brand founded by vets and backed by Dragons Den stars has launched its latest breakthrough in canine oral care. OMNI's Dual-Texture Dental Sticks - developed by its veterinary team - combines a new IP protected design with PlaqBlast technology. Designed to make daily oral care easier as well as being calorie controlled, the unique sticks feature a hard, multi grooved outer shell designed to gently scrub away plaque and debris from the gumline.

Dr Franscisco Gomez explains why he wrote The Pet Eye Guide.

THE owner of Sausage Dog Box has launched a new company called BreedFit by Surgery Suit, which creates post op recovery wear and compatible absorbent pads for pets in tailored breed-specific sizing. The innovative GOTS-certified organic cotton and OEKO-TEX Bamboo recovery garments are non-toxic and hypoallergenic to cater for pets with sensitive skin.

PARK LiFE, the family-run creators of naturally guilt-free dog treats, has launched a new line called Dog-Friendly Noses. The grain-free, chocolate-inspired treats which are shaped like dog noses, come with a ‘Happy Belly Promise’ and are made with 100% natural, human-grade ingredients. PARKLiFE, which has released the treats in time for Christmas, wanted to create a safe alternative to real chocolate, which is toxic to dogs.

A NEW digital welfare tool which aims to transform breeding transparency and support healthier dogs across the UK has been launched by PetProov.com The Innate Health Assessment (IHA), is a free, 10-point welfare framework developed by the All-Party Parliamentary Group for Animal Welfare (APGAW) in collaboration with Dr Dan O’Neill of the Royal Veterinary College (RVC).

BURGESS Excel has launched two new premium feeding hays: Excel Long Stem Feeding Hay with Marigold 1kg and Excel Hedgerow Herbs Feeding Hay 2.7kg. The new products reinforce the brand’s commitment to providing high quality, vet-recommended nutrition that keeps small pets healthy, while offering owners more choice and better value for money. Sourced from trusted Yorkshire farms, every batch is hand-selected for quality and consistency.

TWO dog rescue centres in Yorkshire have received a donation of food from Burgess Pet Care. Pabs and Pals Rescue as well as Helping Yorkshire Poundies were winners of the firm’s first-ever Yorkshire Takeover campaign. The centres will share a donation of £3,500 worth of Burgess Supadog food to help support their work.

ONE of Europe’s fastest growing ‘direct-to-consumer’ pet‑food brands has announced its first UK supermarket listings. Untamed, launched online in 2019, has already delivered more than 50 million tins of food to cat owners across the UK and is now being sold in Sainsbury’s and Tesco stores nationwide, with Co‑op to follow shortly.

A PET owner has launched a range of air fresheners to help people rid their homes of animal odours. Jordan Ashford, from Hereford, decided to take matters into her own hands after becoming frustrated with the quality of similar products on the market. She discovered store-bought wax melts and air fresheners only masked odours rather than eliminating them and has now created Ease-E Melts to offer a pet-safe solution.

A LEADING feed manufacturer is appealing for people to send in pictures of their ‘shiny horses’ as part of a promotional campaign. Spillers will offer the winning horses a chance to appear in its marketing campaigns with their owners also receiving a £50 feed voucher. On top of this, Spillers is also giving its customers a chance to win a bag of free feed by running a Golden Voucher giveaway.

THE summer holidays are in full swing and National Dog Day is fast approaching – a perfect time to pamper those pooches and give them a taste of the high life with Marriott.

PARK Life Pet, a family-owned supplier of pet treats, has introduced a new line to mark International Cat Day. Meow-Bix natural...

The WINERGY VENTIL-ATE supplement - designed to support the natural lung defences of horses - has been rebranded as SPILLERS VENTIL-ATE.