Awards put focus on 'raw and fresh' pet food industry

THE Natural Dog Expo has announced it is hosting the first-ever awards dedicated exclusively to the 'raw and fresh' pet food industry.

The event will take place on May 1, 2027, at the St John’s Hotel, Solihull.

Created to recognise innovation, excellence, and leadership across the fastest growing pet food sector, the awards will shine a spotlight on the brands, businesses, and individuals driving the future of natural pet nutrition.

As consumer demand for healthier, species-appropriate feeding continues to grow by 10% annually, pet owners switch to fresh or raw, their reasons include; the pets' preference for taste (21%), perceived health benefits (17%), and high-quality ingredients (16%).*

The inaugural awards will celebrate the pioneers transforming the way dogs and cats are fed. From raw and fresh food manufacturers to independent retailers, nutrition experts, and emerging brands making a real impact.

Caroline Griffith, organiser of the Natural Dog Expo, said: “These awards are more than recognition, they are a celebration of an industry committed to improving the

health and wellbeing of our pets through natural nutrition.

"Despite the challenges the sector continues to face, this community remains passionate, innovative, and deeply committed to giving dogs and cats the very best care."

The event will bring together experts and innovators from across the pet industry for networking, education, and celebration.

Marking a major milestone for the rapidly expanding Raw and Fresh feeding movement, the awards’ expert judging panel boasts decades of experience in the sector.

It will include Daniel Everett, from the Pet Industry Federation, pet industry podcaster Clayton Payne, and Dr Vicki Adams, chief executive of the Animal Cancer Trust.

Nominations open in September and categories include: Raw Retailer of the Year,

Raw Retail Store Advisor, Fresh Lightly-Cooked Brand, Raw Meaty Bones Supplier, Raw Complete and Balanced Range, 80/10/10 Range, Raw Brand of the Year, Raw Rising Star Brand, and Industry Life-Time Achievement Award.

*Source: GlobalPETS.