Dragon's Den entrepreneur launches Dog-Friendly Crisps

PARK LiFE Pet has launched human-quality crisps made exclusively for dogs.

The business, founded by Dragons’ Den hopeful Richard Marles and his wife Libby, has unveiled Dog Friendly Crisps - a roast chicken-flavoured, grain-free snack made from sliced potatoes, hand-cooked in small batches using traditional methods.

They contain no added salt, sugar, lactose, or artificial additives.

The idea was inspired by the couple’s Labrador, Penny, who would watch longingly as they shared a packet of crisps on the sofa.

That moment sparked a mission to create a safe, dog-appropriate alternative to one of the UK’s favourite snacks.

Richard said: "People love sharing food with their dogs - it’s part of the bond.

"Dog Crisps let owners enjoy that moment without worrying about what’s actually in the bag."

With 98% of UK households buying crisps and 60% of dog owners interested in dog-safe versions, PARK LiFE is targeting what it sees as a clear gap in the market.

Unlike traditional crisps, which can contain high salt levels and harmful ingredients, Dog Friendly Crisps are designed specifically with canine wellbeing in mind. 

Richard appeared on Dragon's Den with Penny to seek investment in PARK LiFE, but turned down two offers - using the Dragon's own rejection catchphrase, "for that reason, I'm out," - as the pair wanted too much equity in the business.

Richard said: "We have always loved creating treats that feel fun, memorable and different.

"The idea for dog-friendly crisps came from real life with Penny, and we wanted to turn that little moment so many dog owners will recognise into something special for pets."

The new product is intended to sit within PARK LiFE's broader innovation-led range and adds another distinctive concept to the company's pet treat portfolio.

Dog Friendly Crisps will launch in Summer 2026 in B&M stores nationwide, and at

www.parklife.dog