Pet health brand launches dental sticks with PlaqBlast technology

A PET health brand founded by vets and backed by Dragons Den stars has launched its latest breakthrough in canine oral care.

OMNI's Dual-Texture Dental Sticks - developed by its veterinary team - combines a new IP protected design with PlaqBlast technology.

Designed to make daily oral care easier as well as being calorie controlled, the unique sticks feature a hard, multi grooved outer shell designed to gently scrub away plaque and debris from the gumline.

Meanwhile, a soft, anti-plaque core releases natural ingredients that are designed to continue cleaning long after chewing.

The so-called 'hero ingredient', Ascophyllum nodosum, a brown seaweed backed by research from the National Institutes of Health, has been shown to reduce plaque and tartar buildup by altering the oral environment from within.

This ingredient is also found in VOHC-approved veterinary dental products, offering strong scientific credibility for pet owners looking for proven, natural solutions.

Each stick is low in fat, hypoallergenic, and free from animal protein, grain, soya and dairy, making it suitable for daily use, even for sensitive dogs.

The innovative eight-sided snowflake shape helps clean hard-to-reach areas.

Dr Guy Sandelowsky, vet and co-founder at OMNI, said: “As a vet, I have seen firsthand how challenging daily brushing can be for dogs and their owners.

“We designed a dual-texture dental stick that should help people struggling, giving them additional tools to keep their dogs' oral health in check.  

"The firm textured outer shell is designed to help scrub away debris from the gumline, while the soft core contains algae with anti-bacterial and anti-plaque properties that should help to combat tartar build up.

"Calorie-controlled, delicious, and formulated with natural ingredients, it fits easily into a dog’s daily routine. We believe good oral care shouldn’t be a struggle, and we care about canine’s canines.”

Developed over two years, OMNI’s Dual-Texture Dental Sticks were created through extensive research and development along with customer and in-clinic trials. The formulation underwent iterative vet-led trials to refine its texture, flavour, and cleaning performance.

As long-term backers of OMNI’s mission, Dragon’s Den investors Deborah Meaden and Steven Bartlett have both championed the brand’s drive to combine veterinary science, sustainability, and genuine joy in pet health.

The Dual-Texture Dental Sticks are available now available, RRP £9.99 for 7 sticks and £29.99 for a month’s supply via omni.pet and Amazon UK. Subscription savings available.