Nulo range designed to treat dogs as athletes

A PET nutrition brand is calling on dog owners to treat their companions as athletes through its range of performance-driven food.

Nulo - which is backed by elite athletes Simone Biles, the Olympic gold medal-winning US gymnast, and Team GB skeleton star Matt Weston - now has its range of dog food exclusively available nationwide through Pets at Home. Additional ranges are set to follow.

The company says that from morning walks and park playdates to training sessions and spontaneous adventures, pets live active lives that deserve nutrition designed for performance.

Founded on the mission to “Fuel Incredible”, Nulo creates high-protein, low-carbohydrate recipes made with functional ingredients that support energy, digestion, mobility, and overall wellbeing.

Every recipe is built to fuel pets the way athletes fuel themselves.

That performance-first philosophy is reflected across Nulo’s diverse range of product formats:

*Nulo Freeze-Dried Raw brings the benefits of raw feeding in a shelf-stable, easy-to-use format.

Suitable for puppies and adult dogs, these complete and balanced recipes are made with a high percentage of animal proteins and organs, then gently freeze-dried to lock in nutrients and flavour.

They can be served as a full meal, mixed into kibble, or sprinkled on top as a flavour-packed topper. Available in 250g bags, priced at £16.99.

*Nulo Baked & Coated Kibble delivers protein-rich recipes made with fresh meats which are gently oven-baked for exceptional taste. Each piece is coated in dried savoury bone broth.

Served dry or with added water to release a warming gravy, it supports digestion, cellular health, and skin and coat condition through probiotics, antioxidants, and beneficial fats. Available in 2kg to 10kg bags, with prices starting from £19.99.

*Nulo Raw Medley Kibble combines high-protein oven-baked kibble with freeze-dried raw pieces in one bowl. This hybrid format delivers bold flavour and peak nutrients. Designed for active dogs, Raw Medley supports lean muscle mass, heart health, sustained energy, and gut health through advanced probiotics and natural fibres. Available in 1.8kg to 9kg bags, with prices starting from £23.99.

*Nulo Limited+ Kibble focuses on single animal protein recipes designed to deliver performance without unnecessary ingredients.

With high-quality protein levels, lower carbohydrates, and functional additions such as probiotics, antioxidants, and omega fatty acids, these recipes support lean muscle, digestion, immunity, and skin and coat health. Ideal for dogs with sensitivities or those who simply do best on a more streamlined diet. Available in 2kg to 8kg bags, with prices starting from £23.99.

Across all formats, Nulo says it maintains the same uncompromising standards - high-quality animal proteins, functional ingredients backed by science and recipes designed to fuel everyday performance.

Notably for the UK market, Nulo’s freeze-dried recipes and ingredients are produced locally with British partners, ensuring freshness and quality, enabling customers to make more sustainable choices.

The Nulo range is available online at www.petsathome.com and in Pets at Home stores nationwide. Discover more at uk.nulo.com