Pet grooming brands put under sustainability microscope

THE GOOD Shopping Guide has, for the first time, published its sustainability rankings of 22 pet grooming brands.

The scores, out of 100, are based on an assessment of the companies’ practices towards the Environment, Animals and People.

Brands with independent  Ethical Accreditation top the table, including Nilaqua Pets, WildWash and HOWND, which also features on the guide's Ethical Cat & Dog Food Ratings Table.

L’Oreal-owned Kiehl’s and P&G-owned OUAI have some of the lowest scores and are in the bottom third of the table.

The research team awarded top brands ‘Ethical Innovator’ status, verifying their stand-out efforts to uphold high ethical standards for the benefit of the environment, animals and people.

With growing consumer concern about the environmental impact of their purchases, The GOOD Shopping Guide says its research is crucial.

The pet grooming industry is repeatedly subject to concerns over packaging materials, ingredients and animal welfare and the rankings offer consumers the information they need to purchase their products responsibly.

Kat Alexander, director at The Good Shopping Guide, said: "The pet care sector is hugely important to consumers - people care deeply about the wellbeing of their animals and increasingly want reassurance that the products they use align with their values.

"Over the last 25 years at The GOOD Shopping Guide, we’ve seen just how much demand there is for trusted ethical guidance, particularly through the popularity of our Cat & Dog Food Ethical Comparison Table.

"Pet Grooming is a natural extension of this, and our readers deserve clear, independent information to help them choose brands that are genuinely committed to high standards for animals, people and the environment."

Visit the Pet Grooming Ethical Ratings Table for the full rankings and further information on the research findings.

This includes details on the methodology used to assess the brands and how they performed against each criterion.